試論中國報業(yè)的數(shù)字化生存——以浙江省報業(yè)為例.pdf

1、浙江大學傳媒與國際文化學院碩士學位論文試論中國報業(yè)的數(shù)字化生存——以浙江省報業(yè)為例姓名：孫荷琴申請學位級別：碩士專業(yè)：新聞學指導教師：易容20071015AbstractsTheworldchangesmuchfasterthanIcanunderstandit、ⅣheneveryonebecameaccustomedtothefaStdevelopmentofreportindustrychinesepressburstupona“t

2、urnpoint”in2005Variousindexindicatedthattraditionalpresshasencountered“existencechallenge”Thisessaytriestomakeathoroughanalysisontheoriginofthepressexistencechanllenge，andanalyzetheinevibilityandpossibilityofdigitalpress

3、’SstrategyfordevelopmentwhichiSestablishedbytheNationalNewsPublicationHeadquartersMeanwhile，withZhejiangpressforindividualcaseitmakesaconcreteanalysisofthepressgroup’Sprobeandpraticeduringtheprocessofdigitalizationatdiff

4、erentlevelspointingouttheprinciplesthatshouldbecleavedtoandthe“falsedigitalpress”modewhichshouldbeavoidedifpossibleintheprocessofpressdigitalItalsomakesanoutlookofthedigitalpress。meanwhileitputsforwardthatestablishingand

5、becomingtherealmediagroupisthefinalpresentofbiggerandstrongerdigitalpressThisessayisdividedintothreeparts，includingpreface，text，andconclusionTheprefacemainlyraisesthequestionandpointsthattraditionalpressiSfacing“existenc

6、echallenge”itneedstObethoughtandansweredbymediaresearchersandpractitionerswhethertheyshouldtaketheinitiativeandsalutethechallengeorturnablindeyetothisandsitbuttreattodieThetextpartiSdividedintofourchaptersChapteroneanaly

7、zessomeperformancesandcausesofexistencecrisisoftraditionalpressandillustratesthathowtosaveoneselfwithbackstrokeandtaketheideaofnumeralpressandputitintopracticeintheendChaptertwoismainlytOintroducedevelopmentconditionofnu

8、meralpressindifferentcitiesinZhejiangprovinceaccordingtothistoknowthewholeconditionofnumeralpressinourcountryChapterthreepointstheprinciplewhichshouldbekepttoandsomequestionsduringthedevelopmentprocessofcurrentnumeralpre

9、ssChapterfouriSmainlytosolveproblemsandputforwardapossibleprojectCombinethesuccessfuloperateexampleofdomesticandintemationalmediagroupandpointoutthattheestablishmentofChinapressGroupandmediagroupiStheeffectivewaytomaketh

10、eideaofnumeralpresscometrueThethirdpartisaconclusion，pointingoutChina’SpressisatakeystageofselfdevelopmentInthefaceofgrowingcompetition，confrontingtheMediaIndustries’rising，envisagingvariousproblemsofprofessionitselfthet

11、raditioalpresswouldreceiveabrilliantfutureaccordingtofollowingwaysactivelyfindawayoffusionoftraditionalandnewmedia，welcomethedigitalagesexpandpress’diversifiednewspaceofdevelopnentaswellaSembracemediaindustryKeywords：rep