公平偏好與有限理性下柔性合同的設(shè)計(jì)及優(yōu)化.pdf

1、華中科技大學(xué)碩士學(xué)位論文公平偏好與有限理性下柔性合同的設(shè)計(jì)及優(yōu)化姓名：劉鳳申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工程碩士指導(dǎo)教師：李建斌2011II華 中 科 技 大 學(xué) 碩 士 學(xué) 位 論 文 華 中 科 技 大 學(xué) 碩 士 學(xué) 位 論 文 Abstract Traditional contract theory is based on the ecnomic men’s selfishness, which means the decision

2、 makers make decisions in order to maximize the own profit, ignoring the assumed condition of fairness and bounded rationality theory. We add the fairness and bounded rationality into the research, it is hot topic that t

3、he behavioral economics results are applied to the traditional contract theory, some researchers investigate the fairness or bounded rationality recently, few papers jointly analyze these. The paper focuses on the revenu

4、e-sharing contract and buy-back contract. It refers the F-S model as our fairness model and Logit model as our bounded rationality model. we set up the proper model combining the traditional contract theory and game the

5、ory in order to analyze deeply for decision makers who are with fairness and bounded rationality. Furthmore we conduct numerical analysis by matlab software. We conclude that fairness and bounded rationality have no impa

6、ct on the retailers’order quantity whatever the retailer is stronger or the supplier is stronger, the scope of the flexible contracts is reduced because of fairness. When the bounded rationality is fixed, the flexible co

7、ntracts’ parameters are increase or decrease with the fairness; when the fairness is fixed, the flexible contracts’ parameters are decrease or increase with the bounded rationality. We also study the supplier’s choice of