媒介產品的價值規(guī)律研究

1、碩士研究生學位論文新 疆 大 學論文題目 論文題目(中文 中文)：媒介產品的價值規(guī)律研究 ：媒介產品的價值規(guī)律研究論文題目 論文題目(外文 外文)：The he research research of of the the law law of of value valueof of media media products products研 究 生 姓 名：王樂靜 名：王樂靜學 科、 科、 專 業(yè)：新聞傳播學 業(yè)：新聞傳播學研 究

2、 方 向：傳播學 向：傳播學導 師 姓 名 職 導 師 姓 名 職 稱：韓 稱：韓 強 教授 教授論文答辯日期 2016 年 5 月 21 日學位授予日期 年 月 日IIAbstractIn the era of rapid development of economy and information in China, media economyhas gradually become one of the most dynamic

3、economic areas in the development of China’snational economy. With the increasing demand for all kinds of information, media productshave become an indispensable part of people’s life. As the basic law of commodity econo

4、my,the law of value must be consciously used and refer to in the process of economicdevelopment. However due to the special nature of the media products themselves, so mediaproducts will have their differences with norma

5、l commodities in the process of following thelaw of value .With media products as the main body and the basic law of Marx's commodityeconomy as the normal form, the paper analyzes the law of value of the media produc

6、ts. Thefirst part is the introduction, which mainly analyzes the concepts of media products and itslaw of value and at the same time summarizes the study of the effect of different products onthe law of value by referrin

7、g to the analysis of domestic and foreign scholars on the law ofvalue to summarize the basic content of the law of value of media products. From theperspectives of production, the second part analyzes the value formation

8、 of media productsand believes that labor is the main factor of media products. The paper analyzes the labor typefrom four perspectives including brain power, spirit, science, and management. The value ofthese elements i

9、nvested in the production process of media products constitute the productioncost. The cost of media products not only determines the lowest economic limit of the price,but also maximizes the company's profits. Only

10、the investment of the production cost canhave the capital to produce valuable media products. Third part is the manifestation of thevalue of media products, namely the price. From four aspects, the paper analyzes the pri

11、cemechanism, including the characteristics of media-product price, the influence factors ofmedia-product price, the media-product price in the new media, and the pricing strategy ofmedia products. The forth part is the r