教育行業(yè)k12課外培訓(xùn)行業(yè)，揚(yáng)帆起航正當(dāng)時

1、敬請參閱尾頁之免責(zé)聲明目錄1.K12課外培訓(xùn)行業(yè)在我國發(fā)展的現(xiàn)狀、特點與階段....................................................11.1行業(yè)現(xiàn)狀......................................................................................21.2行業(yè)特點............................

2、..........................................................21.3行業(yè)發(fā)展階段..................................................................................42.K12課外培訓(xùn)在我國發(fā)展的底層邏輯和催化劑..............................................

3、..........52.1市場增長的底層邏輯短期不會改變................................................................52.2市場發(fā)展的催化劑..............................................................................73.未來K12課外培訓(xùn)行業(yè)的發(fā)展機(jī)會和打法分析.............

4、............................................83.1下沉市場，對低線城市的滲透擴(kuò)張................................................................93.2模式跑通，線上培訓(xùn)滲透率提升.................................................................103.3細(xì)分領(lǐng)域：

5、素質(zhì)教育和ToB市場的機(jī)會..........................................................133.4標(biāo)準(zhǔn)化是實現(xiàn)快速擴(kuò)張的最有效途徑.............................................................154.K12課外培訓(xùn)行業(yè)面臨的痛點.................................................

6、....................154.1線下機(jī)構(gòu)面臨的痛點...........................................................................164.2線上機(jī)構(gòu)面臨的痛點...........................................................................1752018年K12課外培訓(xùn)行業(yè)政策梳理.

7、................................................................196.線下K12課外培訓(xùn)市場：兩個絕頂高手的江湖........................................................217.線上K12課外培訓(xùn)市場：群雄逐鹿，各有千秋..................................................

8、......248.銀行應(yīng)該如何把握K12課外培訓(xùn)行業(yè)享受成長紅利....................................................26敬請參閱尾頁之免責(zé)聲明圖36：K12線上與線下一對一模式利潤率對比.......................................................19圖37：2018年K12課外培訓(xùn)行業(yè)相關(guān)政策匯總...................

9、...................................20圖38：“史上最嚴(yán)”K12課外培訓(xùn)監(jiān)管標(biāo)準(zhǔn).........................................................21圖39：2018年發(fā)布的線上K12教育相關(guān)政策........................................................21圖40：好未來與新東方K12課外培訓(xùn)切入點的

10、差異...................................................22圖41：好未來與新東方分校數(shù)量與結(jié)構(gòu).............................................................23圖42：好未來與新東方營收及增速對比.............................................................23圖43

11、：各家線下K12機(jī)構(gòu)營收及凈利潤對比.........................................................24圖44：各家線下K12機(jī)構(gòu)毛利率及凈利率對比.......................................................24圖45：新東方在線付費用戶、客單價與獲客成本..........................................