基于網(wǎng)絡的顧客領先戰(zhàn)略研究.pdf

1、山東大學碩士學位論文基于網(wǎng)絡的顧客領先戰(zhàn)略研究姓名：楊明海申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：趙景華20030420蟲奎盔主堡主主垡箜盜ABSTRACTWiththeenteringofthe2lstcenturythebackgroundofgrowthanddevelopmentofChineseenterpriseshasundergoneobviouschangeswhichareobviouslyembodiedinth

2、efollowingtwoaspects：firstlyfierceglobalcompetitionwilIbeunavoidableafterChirta’8enteringofWTO；secondly，withtherapiddevelopmentofirtformationandcommunicationtechnologyespeciallytheswiftdevelopmentoftheIntemettechnologyso

3、mespecialfeaturesofileweconomiceraareremarkablyareringthemanagementideasandoperationpatternsofenterprises，Actuallytheneweconomiceranotonlyintensifiestheglobalcompetitionofenterprises，butalsohasaprofoundinflueneeonthemana

4、gementenvironmentofenterprisesandhasalreadymademanycorporationsgetintouncontrollabletroubleInordertoachieveeffectiveresearchresultsontheselfsustainedgrowthstrategyofenterprises，thisthesis，onthebasisoftheIatestresearchres

5、ults，setsupanewresearchoutlinesuitabletotheselfsustainedgrowthstrategyofenterprisesandsolvestheproblemthatwearefacingintheneweconomiceraThisthesis，withtheselfsustainedgrowthofenterprisesasitsresearchgoalandthecustomerori

6、entedstrategybasedontheInternetasitsresearchsubject，hasputforwardthenewthinkingofcustomerorientedstrategywhichisbasedontheInternet；itstheoreticalbasis；logicframe；basicmodesanditsrevelationtoournationalenterprises，soastop

7、rovidetheoreticalproofandactioninstractionforourentc：rprisesThethesisisdividedinto6parts：Thefirstpartaimstoanalyzethepractiealbackgroundofneweconomicera，anddefinessomebasicconceptsofthecustomerorientedstrategyontheInteme

8、tThesecondpartisthetheoreticaIretrospectandcommentaryofthearterialstrategytheoriesandthevalueirmovationtheory；supplying—chaintheorymodemphysicaldistributiontheoryandvirtualmanufacturetheory，herebyenrichandconceptualcateg

9、oriesfortheresearchesonthecustomerorientedstrategYontheInternet。Thethjrdpartisthecoreofthethesisputsforwardtheimplication，innovation，applicableconditions，logicframeanditsbasicmodesofthecustomerorientedstrategyontheIntern

10、etTheforthpartistheanalysesoftypicalcasesThesuccessfulmanagementcasesoftheDeICorporationⅥⅥ一MartCorporationandHaierCorporationhaveprovidedpracticalproofsofthecustomerorientedstrategybasedontheIntemetThefimlpartanalyzesthe

11、revelationofthecustomerorientedstrategytoournationalenterpriseswhichisbasedontheInteractItpointsoutthatournationalenterpriseshavetefonn血eiroperationflowandframeworkstructureaccordingtothexequirementofthecustomerorienteds

12、trategybasedontheIntemetThesixthpartistheconclusionofthewholepassageandproposessomeadviceforfurtherresearchesTheinnovationofthethesisliesinthefollowingaspects：thecustomerorientedstrategybasedontheIntemethasputforwardthec